The Marquee Featured

The Marquee – also known as 144 Elk Luxury Lofts – in New Orleans, Louisiana. The building, located in the heart of New Orleans’ historic theater district, currently operates as apartment homes and is expected to be a fully operational vacation ownership resort in the second quarter of 2019.

“With this latest addition to the Bluegreen resorts collection, we continue to expand our presence in this unique and popular vacation destination and provide our owners with more opportunities to experience New Orleans,” said Shawn Pearson, President and CEO of Bluegreen. “As the second Bluegreen property in New Orleans, it also allows us to grow our sales and marketing footprint. This acquisition aligns with our expansion strategy and further adds to our fee-based service business.”

Under the agreement, Bluegreen will provide a suite of fee-based services that include: vacation ownership sales and marketing, property management, and title and escrow services. Bluegreen will also provide the design and development planning as well as consumer receivable servicing for the Marquee Developer, also on a fee-basis. Marquee Developer is an affiliate of Second City Resorts LLC and I-Drive Resorts LLC, with whom Bluegreen has existing fee-based service relationships associated with resorts in Chicago and Orlando.

“The Marquee will mark Bluegreen’s second resort in New Orleans,” said Dave Pontius, COO of Bluegreen. “Our existing resort, Club La Pension is only a mile from The Marquee. As part of our expansion efforts, our goal is to add multiple resorts in select areas to promote operational efficiencies and to provide our owners with remarkable vacation experiences.”

This agreement will add approximately 94 units of resort inventory which will be sold through The Bluegreen Vacation Club. Additionally, Bluegreen has plans to add frontline and in-house sales centers in The Marquee by converting the building’s 5,800 square foot commercial space on the ground floor into a frontline sales center. The Company also has plans to convert one unit within the resort into an in-house sales facility to service existing owners. The sales centers are expected to be operational by fourth quarter 2018.

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